São Paulo, June 2026
Brazil runs on Pix. Oobit is now running on it too.
Oobit, the global crypto payments app backed by Tether, today announced the launch of native Pix payments in Brazil. Users can now send crypto to any Pix key and deposit funds instantly via Pix, bringing digital asset spending directly into the payment infrastructure 170 million Brazilians use every day.
The Infrastructure Was Already There
Launched by Brazil's Central Bank in 2020, Pix became one of the most successful instant payment systems ever built. It now reaches more than 80% of the Brazilian population. In January 2026 alone, Brazilians completed over 7 billion transactions through the network. Instant settlement. Available 24 hours a day. No fees for consumers.
Oobit is now integrated directly into that infrastructure.
The Gap the Integration Closes
Brazil has one of the largest crypto-holding populations in the world. Approximately 26 million Brazilians own digital assets. Only 26% have ever used them to pay for anything.
The barrier was never ownership. It was usability.
With native Pix support, that barrier is removed. Users transact through a system they already know, while the blockchain operates in the background. No new interfaces to learn. No bank details to enter. No conversion delays.
How It Works
Two features power the integration.
Send via Pix. Users pay any Pix key, scan a QR code, or use a copy-and-paste code. The amount is entered in reais. The transaction confirms in seconds, with immediate recipient identification.
Deposit via Pix. Users generate a Pix QR code or code inside the Oobit app, pay from their bank, and have the balance credited instantly.
The experience is identical to the Pix flow Brazilians already use in every banking app. The difference is that the balance being moved is crypto.
What Oobit Brings to the Integration
Oobit arrived in Brazil in October 2025. Tens of thousands of users joined in the initial phase. Activity has grown 202% since launch. The average user spends $400 per month through the platform.
Everyday spend dominates activity in Brazil: grocery stores account for 35% of transactions, restaurants 8.8%, department stores 5.3%, and fast food 4.1%.
USDT, the world's leading stablecoin with $143 billion in circulation, powers transactions on the platform. Users can spend across 150 million Visa-accepting merchants in 80+ countries, make international purchases without IOF, and manage their digital assets from a non-custodial wallet.
"Pix already transformed how Brazilians move money," said Eduardo Prota, General Manager Brazil and Head of Latam at Oobit. "By integrating directly into that infrastructure, we give users a way to spend crypto through a system they already trust. The complexity disappears. What remains is money that simply works."
Tether's Role in the Expansion
The Brazil expansion is underpinned by Tether, the world's largest stablecoin issuer and strategic backer of Oobit. Tether's support has been central to Oobit's growth across Latin America, accelerating both market entry and product development for regions where stablecoin demand is highest and traditional financial infrastructure has the most friction.
Brazil is not a test. It is the proof point that crypto payments work at scale, inside infrastructure people already use.
About Oobit
Oobit is a global crypto card and payments app backed by Tether that lets users spend any token, on any network, at over 150 million Visa-accepting merchants worldwide, from local supermarkets and restaurants to global e-commerce platforms, with up to 10% cashback. No upfront fiat conversion required. Users can pay directly from non-custodial wallets like MetaMask, Trust Wallet, and Phantom, send crypto to bank accounts through local payment rails, and transact peer-to-peer, all within a single app.